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- ◆定量调查 Quantitative Research
- 电话访问 (Telephone Interview&CATI)
- 入户访问 (Door-to-door Interview)
- 街头随机拦截调查 (Intercept Interview)
- 定点调查 (Central Location Survey)
- 邮寄调查 (Postal Survey)
- 网上调查 (Online Survey )
- 神秘顾客调查 (Mystery shopping)
- 日记式/计帐式调查 (Log)
- 固定样本跟踪 (Panel)
- 观察及记录 (Observation Study)
- 即时性快速调查 (Quick Survey)
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- ◆定性调查 Qualitative Research
- 座谈会 (Focus Group Discussion)
- 专业人士访谈 (Specialist Research)
- 深度访谈 (Depth Interview)
- 社会学/实地观察法研究 (Ethnographic)
- 案头研究(Desk Research)
- 数据服务(Data service)
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